CALM’s Cid Picks San Fransisco 49ers to Win Super Bowl
Lettuce, honey, marshmallows, and peanut butter aren’t your typical Super Bowl snacks. Unless you’re a 500-pound black bear, that is. All eyes were on Cinnamon today — or Cid for short — one of CALM’s black bears who has become distinctly accurate in predicting the outcome of the Super Bowl in recent years.
With an 85 percent accuracy rate, the big fella was once again presented with two football piñatas decorated by a CALM volunteer with team logos and stuffed with his favorite treats.
The rules are simple, said CALM’s Community Engagement Facilitator Elizabeth Graff. Whichever football Cid engages with first represents his prediction of the winner of The Big Game.
The tradition started about ten years ago but took a couple of years off during the height of the pandemic. The fun returned last year with Cid accurately predicting the Kansas City Chiefs would come out on top.
This year, Cid picked the San Fransisco 49ers to upend the defending champs and end their 29-year Super Bowl victory drought.
“He was a bit undecided at first,” Graff said. “Looks like it will be a close game.”
By Robert Meszaros
Rob Meszaros is Director of Communications for the Kern County Superintendent of Schools, where he has served since 2012. In his role, Meszaros oversees media relations, internal and external communication strategies, publications, Marcom, branding, and multi-media content creation. Before joining KCSOS, Meszaros was the PIO for CSU Bakersfield and earlier worked for seven years at The Bakersfield Californian.